To adapt to and capture new market opportunities, Ba Ria - Vung Tau House Development Joint Stock Company (HODECO) has recently officially transitioned to a new business model, shifting from direct real estate distribution to developing distribution agency networks.

The initial step marking HODECO's transformation is the establishment of two affiliated distribution trading floors: HODECO Real Estate Trading Floor and Services One Member LLC (HODECO HUB) and SI Property Company Limited (SI Property).

This represents a long-term vision in HODECO's development strategy, enhancing competitive capacity and customer outreach. Simultaneously, it completes the broader picture of expanding its multi-sector ecosystem.

HODECO, a major real estate brand in Ho Chi Minh City, is undergoing transformations to change its business model.

According to information from HODECO, HODECO HUB, headquartered in Tam Thang Ward, is positioned as a dynamic real estate center for connectivity, investment, distribution, property management and operations, and value-added services based on technology platforms and community values. Specifically, HODECO HUB focuses on practical solutions, nurturing harmonious prosperity among the enterprise, partners, and the community.

Eco Home 1 Social Housing Apartment is a project strategically distributed by HODECO HUB.

While HODECO HUB is a brand that inherits the reputable brand foundation and the existing ecosystem of the parent company, SI Property represents an intriguing move by HODECO during a market phase that requires industry "giants" to possess systematic strategies to adapt to the market.

SI Property, headquartered in An Khanh Ward, was established with the ambition to redefine real estate brokerage standards by pioneering the application of technology and high-end service experiences. The segment targeted by SI Property encompasses mid-to-high-end real estate product lines, alongside projects developed by HODECO. Notably, SI Property does not confine itself to the (former) Vung Tau market but targets sophisticated customers and investors in Hanoi and Ho Chi Minh City.

As a crucial link in HODECO's ecosystem, SI Property is oriented to focus on developing the distribution of real estate projects, in parallel with executing major M&A (Mergers and Acquisitions) transactions.

Despite being newly established, HODECO's two trading floors have rapidly expanded their scale and successively opened representative offices in the most vibrant areas of Ho Chi Minh City, such as An Khanh Ward, Thu Duc Ward, Phu My Ward, and Tam Thang Ward, while developing an experienced and market-savvy sales force.

Amidst the shifts of the times and the strong influx of major corporations into the (former) Vung Tau market, HODECO is taking long-term strategic steps, demonstrating open-minded thinking, comprehensive restructuring, and a drive towards sustainable development.